“And that’s largely driven by our paid sharing rollout. “Most of our revenue growth this year is through growth in volume through new paid memberships,” Neumann explained. Netflix customers can mostly thank the new account sharing policy for this cost certainty. You may be wondering why he’s able to say this so confidently. In a world of “price hike” headlines for most video streaming services, it’s somewhat surprising to hear a CFO say his company is at least a year away from considering another price increase. Why Are Netflix Prices Likely to Remain Unchanged Until 2024? You can get a better idea of what each subscription package offers via this graphic from Netflix: (This is a new policy to retain customers who were sharing passwords.) These out-of-household subscribers get their own login and password, but the bill is paid by the main account holder. Subscribers to the Standard and Premium packages have the option to add “extra members” for $7.99 per person per month. In case you’ve missed it through all the recent headlines, customers now have three subscription options: Good news! That presumably means that we’ll likely see subscription prices remain the same until at least sometime in mid-2024. “We largely paused them during the paid sharing rollout.” “We’re more than a year out on any price adjustments in our big revenue countries,” Neumann said. Netflix CFO Says Pricing Should Remain the Same in 2023ĭuring the company’s 2023 second quarter earning call, Neumann addressed the near-term future of pricing for Netflix in the United States. Will things settle down now that all of these changes have been implemented? Or will we be in for even more changes in 2023?Ī recent statement by Netflix’s Chief Financial Officer, Spencer Neumann, may provide the necessary insight. Netflix has made some major changes to its subscriptions in recent months.īetween the addition of an ad-supported subscription tier, crackdown on account sharing, and the elimination of a classic subscription option, many consumers have found that their monthly investment in Netflix has changed.
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