![]() ![]() Marisa: What type of message do you think a Linkedin profile headshot should portray? It’s your business card, and a great personal branding opportunity. Our general advice is to get a professional headshot even if you have to pay for it out of pocket. We have published countless articles on the importance of a professional profile headshot, as well as what constitutes a good profile picture. It’s the first impression that many potential buyers or recruiters will have of you, and they want to know that they’re dealing with a real professional. LinkedIn profiles with photos get an average of 7x more views than those that don’t have a picture. Marisa: You work closely with sales teams, do you think a bad profile headshot affects sales? This is the sort of thing that prospective clients are going to see, but it’s also what prospective head hunters are going to see and you want to be putting your best foot forward because ultimately the quality of your profile can determine whether or not someone returns your call, responds to your email, or extends an invitation to an interview for your dream job.Ī cropped image that shows another person in the background (like the image in the far left) is not professional looking. ![]() People should have a description about their company, and the value that their company brings to client relationships, as well as a summary section that articulates the specific value that they bring as an individual contributor. In a B2B sale, business is being transacted between two companies, but ultimately it’s individuals that are representing those companies and their profiles are a big part of that representation. Waylon: We talk about this all the time at LinkedIn, the importance of having a strong profile whether you’re a sales person, a job seeker or even someone that’s happy in your current role. But what about the brand of the company you represent? Marisa: We know it’s important to portray a professional image, with a professional headshot on Linkedin as it reflects your personal brand. It’s challenging because you’re asking people to change the way they’ve been selling forever, but it’s also very rewarding because as a sales person you understand and empathize with the battles your prospects are facing and it feels great to help people them achieve their goals.Įxamples of unprofessional headshots vs new polished Linkedin ready headshots My job as an Account Executive is to work with a book of named accounts to help them see the value in this new way of selling, and ultimately to get them to upgrade from their free accounts to our premium Sales Navigator accounts. Neither buyers, nor sellers like cold calls. We provide premium paid accounts that help sales people to easily find their target audience, keep them up to date on those people and what matters to them, and then reveal relationships that can be leveraged for warm introductions to those people rather than cold calling them. Our goal in Sales Solutions is to elevate the sales profession and transform the way companies sell from the old method of high-volume cold calling to social selling. Marketing solutions helps companies advertise on the network and gives them the ability to target very specific individuals with their messaging based on things like their title, job function, industry etc.įinally, our newest business, and the one that I am a part of, is Sales Solutions. This is actually how I got into LinkedIn I was contacted by a headhunter who liked my profile. Recruiters use premium paid accounts to search the network for individuals with specific skill sets and experience and then reach out to them through the platform. Hiring solutions is our biggest business, doing over $1B in revenue, helping companies find and attract top talent. Examples of professional headshots taken by Donna Santos
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |